About

We build revenue engines, not lead lists.

LEADRA partners with B2B SaaS, FinTech, Logistics, and Enterprise teams scaling across MENA & GCC.

LEADRA was founded by GTM operators who spent a decade building and scaling B2B revenue functions at category-leading companies across the region. We started LEADRA because we kept seeing the same problem: brilliant products, talented AEs — and broken pipeline.

Today we operate as the outsourced outbound function for 100+ B2B teams across 9 countries. We don't sell SDR-as-a-service. We sell predictable pipeline, with the systems and reporting to back it up.

Outcomes, not activity

We're measured on qualified pipeline and revenue — not on emails sent.

Operator DNA

Our team has built and scaled GTM at high-growth B2B companies in the region.

Regional fluency

Bilingual SDRs, local network access, verticalized playbooks per market.

Pipeline as a system

We build a revenue engine you can keep — not a dependency you can't unwind.